Wie Dropbox Paper den kreativen Prozess und das gesamte Rebranding von mytaxi angekurbelt hat — Dropbox Business - Blog für Unternehmen

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11. February 2018 — 2 Minuten Lesezeit

Wie Dropbox Paper den kreativen Prozess und das gesamte Rebranding von mytaxi angekurbelt hat

". With Dropbox Paper we can be very creative Because it leaves us every freedom It's much more than just a tool for us, it's our process." - Alin Meceanu, Lead UI / UX designer at myTaxi mytaxi

When mytaxi acquired Hailo in 2017, the team faced the challenge of completing the rebranding, redesigning, redevelopment, adapting to local markets, marketing and delivering the app in just four months. mytaxi acquired Hailo in 2017, the team faced the challenge of completing the rebranding, redesigning, redevelopment, adapting to local markets, marketing and delivering the app in just four months. mytaxi acquired Hailo in 2017, the team faced the challenge of completing the rebranding, redesigning, redevelopment, adapting to local markets, marketing and delivering the app in just four months. The designers and developers of the small, decentralized team had to bring together 11 different players to deliver a solution to the 11 market regions within just 16 weeks. Take a look behind the scenes and see this video as Dropbox Business has made this project a success.

Mytaxi, a well-known taxi app in Germany, with Hailo mytaxi, a well-known taxi app in Germany, with Hailo.This mytaxi, a well-known taxi app in Germany, with Hailo.Thisis a driving service did everyone in Ireland, the UK and Spain knows, "said Gary Bramall, chief marketing officer at myTaxi. myTaxi. "The billion dollars business." billion dollar business."Only problem with it.

The merger of the involved company is a complete rebranding and redesign of the associated app for the 11 main regions in which mytaxi is active. mytaxi is active. "We did not just change one feature, we had to adapt all the elements of the app to each market," explains Meceanu. "By working with players in 11 different regions, we had an incredible amount of feedback to deal with. Thanks to Dropbox Paper , we were able to keep track of things and adhere to our schedule perfectly."

In order to bridge the distance between the development teams in Hamburg and Barcelona, uncomplicated collaboration and project communication were essential. what essential. "In Dropbox Paper we can capture the results with our developers," says Meceanu. "So we integrated Trello to track the progress of our projects." Everyone is really more than happy with that and I'm wondering how did it with Dropbox Paper. "

Dropbox Paper Worked together to deliver 11 locally customized apps on schedule, despite the tight schedule.

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